Pokémon Go has pretty much taken over the world in the last few weeks, so how is it affecting local restaurants? In this video from Zagat, editor Billy Lyons attempts to get to the bottom of it.
The popularity of the Pokémon Go game with many New Yorkers is making many restaurants revisit their marketing strategies to attract new guests. However, while some restaurants are embracing the trend by offering drink deals and a welcoming environment for gamers, other restaurants are concerned about the distraction the game might cause for employees and other guests. Zagat editor Billy Lyons spoke with two restaurants to find out the pros and cons restaurants face now that Pokémon Go has arrived.
via Zagat
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