In the least shocking news of the day, a new billboard is going up in Times Square. What makes this billboard interesting, however, is that it is a city-block wide, making it the largest and most expensive HD screen in the square by far. The new sign stretches from 45th to 46th on Broadway, and costs $2.5 million for 1 month worth of advertising.
If you dare to enter the City's most densely packed tourist zone, you can see the jaw-dropping billboard in person starting this Tuesday, November 18th.
via New York Times
Matt Coneybeare
Editor in Chief
Matt enjoys exploring the City's with his partner and son. He is an avid marathon runner, and spends most of his time eating, running, and working on cool stuff.
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