Cereal giant Kellogg's is opening a fancy all-cereal café in Times Square this weekend, with the price of a bowl-on-the-go costing more than a full box.
In this video from CNN Money, watch as Kellogg's partner Sandra Di Capua explains why people will still buy cereal from a store instead of eating at home.
The cafe, called Kellogg's NYC, launches on July 1 in the heart of Times Square. It will be the brand's first-ever permanent restaurant. The menu features 10 items, priced between $6 and $8, made from cereals like Raisin Bran, Special K and Froot Loops.
via CNN Money
Matt Coneybeare
Editor in Chief
Matt enjoys exploring the City's with his partner and son. He is an avid marathon runner, and spends most of his time eating, running, and working on cool stuff.
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